Webinars - Merchandising

Through Your Customers’ Eyes

Dr. Bridget Behe – Michigan State University
Research conducted by Dr. Bridget Behe’s team shows how customers see our stores and displays. Bridget will share results about how customers shop, how they view our displays, and what attracts their attention on signs. Dr. Behe will provide practical applications of those research results to help you better connect to your customers in their shopping journey.

Recording Link

A Checklist to Grow Your Business in Spring, 2023
Clint Albin – Albin Consulting   

In order for your Independent Garden Center (IGC) to stay competitive, you need to start preparing now to open the most dynamic plant store experience in 2023. This means thinking outside the box and taking advantage of all the new opportunities and technologies that are available today.

One way to do this is by using merchandising displays to create an immersive shopping experience for your customers. With the right displays, you can make it easy for customers to find what they're looking for and encourage them to explore your entire selection of plants. So don't wait any longer – start planning your expanded plant shopping experience today!

Join Clint Albin and Jessica DeGraaf as they share checklist ideas for a more dynamic Proven Winners store within a store, winning at digital advertising, and the persona that will be shopping in your store.

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Get Ready for Spring with Judy Sharpton

There’s still time. But not much! You can still make some important changes to your store that will make it more professional and efficient.
Beyond those advantages, these changes are really customer service enhancements that will make your store more shoppable for new and returning customers.

We’ll discuss three changes you can make on a budget in the 24 days leading up to March 20. Join Judy Sharpton, bring your beginner’s mind and get ready to make some plans for spring!

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Retail Marketing Trends from the “Road”

Proven Winners retail account manager Jessica DeGraaf are on the road—or these days, on ZOOM—visiting and communicating daily with IGC customers across North America. In this webinar, they will share trends they have spotted, so you can be on top of your game with the best
on-trend products and services for spring.

One easy way to stay on top of your marketing plan is to take advantage of our Connect+ marketing solutions program. Maintaining a strong social media presence will continue to trend into the new year and Connect+ benefits make it easy to run Facebook ads and create engaging posts. Popular topics like pollinators, native plants, and creating a backyard sanctuary are available in readymade PowerPoint presentations. And retailers can start to stock up now on the plants that will be featured in our popular Gardener’s Idea Book.

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Dress Your Store for Success with a Proven Winners Destination

Could creating a Proven Winners Destination bring a boost to an underutilized space in your store and help you generate more dollars per square foot? We’ll share examples from a number of retailers across North America who have implemented this program and have been hugely successful.  In addition, hear from Sandra Richter of Sandy’s Back Porch in Belleville, IL.  Sandy has implemented this concept in her garden center and you’ll have the chance to ask her all about her experience.

Whether you are looking to simply dedicate a prominent endcap or power island to Proven Winners product, or you’re ready to become a Destination for our full product line, Jessica and Heather are ready to work with you.

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5 Merchandising Mistakes and How to Avoid Them

We are pleased to welcome back Anne Obarski of Merchandise Concepts to discuss some key things you want to avoid when it comes to your store displays and merchandising this spring.

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