Proven Harvest^® by Proven Winners^® Vegetable Plants With Pure Line Seeds

Pure Line Seeds and Proven Winners have partnered to offer an exclusive collection of top-performing vegetable plants under the Proven Harvest^® by Proven Winners^® brand name. As the exclusive licensee for the Proven Harvest by Proven Winners brand in North America, Pure Line Seeds will be developing a grower network to produce two distinct collections of garden and patio vegetables with the goal of beginning consumer sales in spring 2027.

This new partnership gives growers access to exclusive, retail-proven genetics with strong brand support and merchandising, as well as improved sell-through and margin potential. For retailers, Proven Harvest by Proven Winners offers a trusted, unified vegetable brand to bring in more foot traffic with strong store-within-a-store opportunities and higher value sales. 

Backed by the Proven Winners brand, consumers can enjoy confidence in these plants from the brand gardeners trust, along with improved success and satisfaction with their vegetable gardens.

Pure Line Seeds is looking forward to bringing its breadth and depth of knowledge, as well as its connections within the vegetable market to bolster the Proven Harvest program, telling the story of their flavorful, nutritious and beautiful plants directly to the consumer.

Interested growers should contact Pure Line Seeds at 920.342.8981.

FAQ

Who is Pure Line Seeds?

Pure Line Seeds is a leading North American supplier of innovative vegetable genetics, with a strong commercial foundation, exclusive breeding relationships and extensive production and trialing experience across multiple vegetable categories. While much of Pure Line’s business has historically focused on commercial production, this partnership enables a strategic expansion into premium retail vegetable plants.

What varieties will be offered under the Proven Harvest by Proven Winners brand?

Beginning with the 2027 retail season, the initial Proven Harvest lineup will include 41 curated vegetable varieties selected for retail performance, uniformity and finish, garden success and consumer appeal.

The initial rollout will include two distinct collections of vegetable and herb plants. The Garden Grown collection will include traditional varieties with improved plant performance and nutritional benefits for in-ground planting. Options will include garden classics like tomatoes, peppers, eggplants, beans, cucumbers, broccoli and squash. 

The Petite Patio collection is made up of naturally dwarf varieties for containers, raised beds and even hanging baskets, including tomatoes, peppers, beans, basil, broccoli, mini melons, cauliflower and more.

Will existing Proven Winners annual propagators sell Proven Harvest?

Yes. Existing Proven Winners annual propagators, including Four Star Greenhouse and Pleasant View Gardens, will participate as licensed growers of Proven Harvest by Proven Winners.

What are the advantages of the partnership?

For growers:

• Access to exclusive, proven vegetable genetics
• Strong brand support and merchandising
• Improved sell-through and margin potential

For retailers:

• A trusted, unified vegetable brand
• Store-within-a-store opportunities
• Increased foot traffic and higher-value sales

For consumers:

• Confidence in vegetable plants backed by the Proven Winners brand
• Improved garden success
• A single trusted source for all major plant categories

Are Proven Winners containers and tags required?

Yes. Proven Winners branded containers and tags are required for Proven Harvest by Proven Winners varieties. Branded packaging enhances consumer trust, drives higher retail pricing and improves sell through.

View the full press release here.